While you teeter-totter between boardrooms and hungover events, there are great chances that you struggle in finding those tailored clothes which are sustainable and environment friendly. Whether you are dressing for a function, or dawning those daily wears, alongside comfort, and visual appeal, it is also equally important to pivot your focus in finding pieces which you can feel gratified while wearing. Something that still meets your sophisticated lifestyle when commitments call.
Thinking on environmental grounds is an inducement caused by the extreme destruction of the planet. The fashion industry alone is responsible for 10% of the global carbon emission. Therefore, sustainability has now become this buzzword, and has started to put ethical bones into the universe of fashion. So here, we take a look at seven major sustainability trends that could propel the industry forward in 2021.
1. Regenerative agriculture
A lot of big brands like Patagonia, and Eileen Fisher to name a few, are adopting regenerative farming practices. This practise allows the brand to make sustainable merchandise and lower the carbon-monoxide and carbon-dioxide emissions to a miniscule. Regenerative farming focuses on growing a diverse range of crops which help instilling good microbes into the soil, thereby increasing its nutrient value. In fact, eco-conscious designer Mara Hoffman recently released a range of Climate Beneficial knitwear, which also happens to be carbon negative, credit to regenerative techniques.
With alarming extinction rates, and 1 million species already being considered “nearly extinct”; there has never been a more serious threat to our biodiversity.The Flora & Fauna of our mother Earth needs safeguarding now more than ever. Fashion plays a significant role in global biodiversity loss, due to land use. The extensive use of cotton and livestock breeding, deforestation [caused by viscose production], water pollution [through textile dyeing and microplastics], and waste [approximately 93 Million tons of textile waste ends up into landfills every year]. Mr. Francois Pinault, the owner of GUCCI, unveiled its biodiversity strategy, with a target of having a net positive impact on biodiversity in 2025.
3. Bio-based materials
From rose petal silk to cactus leather, There has been no shortage of new bio-based materials hitting the market this year. With smart investment choices, such as Pangaia announcing its partnership with Kintra (the materials science company), to develop bio-based alternatives for polyester, there seems a silver-lining to the clouds of global warming. Pangaia already creates self-cleaning tees made from seaweed, puffer-coats stuffed with wildflowers, and lab-produced pigments made from flower DNA.
4. Climate positivity
With noble designers and brands with moral cause, there is a sense of ethics getting imbibed into the fashionistas as well. From carbon-negative leather by a California-based startup ‘Newlight’, to concepts raised by Roya Aghighi & Post Carbon Lab, of the usage of using living algae that photosynthesize when you wear them; Climate rescuing is nearly taking a hike on the fashion graph.
5. Social impact
Social impact is an area that brands still have to make way through. With the past year sold to Corona, it’s even more crucial for the industry to play its part in full swing and emerge out of debts. Increasing consumer concern means there’s more pressure on brands to share information about their suppliers and measures they are taking to ensure ethical working conditions and fair wages.
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