SHRUTI SANCHETI was launched in December, 2009 by SHRUTI SANCHETI, with a vision to establish not
just another generic fashion label but a brand that breaks traditional molds to dictate new rules of design.
It is a ready to wear retail centric label that believes in wear-ability, celebrates femininity and always
chooses comfort while keeping a strong design aesthetic at the fore. Combined with elegance,
a sense of timelessness and sophistication it offers fluid and classic styles at competitive prices.
The brand is deeply inspired by the rich treasure trove of Indian textiles and craftsmanship. It has extensively
promoted and worked with weaves, embroideries and crafts from different parts of the country and
is a proponent of the less is more philosophy. The brand’s identity is global and contemporary with a true to
its roots Indian soul.