“SHRUTI SANCHETI” was lounched in December, 2009 by Shruti Sancheti, with a vision to establish not just another generic fashion label but a brand that breaks traditional moulds to dictate new rules of design.
“SHRUTI SANCHETI” is a ready to wear retail centric label that believes in wear-ability, celebrates femininity and always chooses comfert while keeping a strong design aesthetic at the fore. Combined with elegance, a sense of timelessness and sophistication, it offers fluie and classic styles at competitive prices. The brand is deeply inspired by the rich treasure trove of indian textile’s and craftmanship. It has extensively promoted and worked with weaves, embroideries and craft’s from different part of the country and is a proponent of the less is more philosophy.
As a brand strongly believes in crafting MODERN INDIA products, which celebrate the diverse craftmanship of the country with a renewed global perspective of design and aesthetics.
Signature Pinnacle silhouettes are paired with ultra-modern on trend style lines complimenting the globally savvy gypsy soul.Each look is like a warmest hug on the coldest night of the best winter.
The traditional heritage continues throughout the collection with contemporary modern details and creative asymmetry gives this collection a youthful, urban and a feminin elegant vibe.
Inspired by the deep dark woods of Black Forest, Germany, the collection pays homage to the local Fables and other classical tales of mystical Landscape of Europe.